Newspaper Identity
Whether it is a national, local, tabloid or broadsheet, each newspaper has its own identity. Newspaper employs its own specific codes and conventions to create their identity. For instance, The Sun has defined its own position within the genre of tabloid newspapers, defining and exploiting its own particular codes and conventions within the genre of national tabloid newspaper. It remains secure within its own, clearly established, ideological position. However, newspapers such as The Wiltshire Times which is a local newspaper uses codes and conventions of national tabloid newspapers. This is to achieve a particular identity within its local market. There is a conflict between this attempt to operate as a national tabloid and its identity as a local newspaper, reporting on local issues. The audience for The Sun and The Wiltshire Times may overlap but the audience for The Wiltshire Times may be seen as educated, traditional from the middle class and affluent.
The key conventions of the popular press are common to all newspapers; however, the way they are employed is quite distinct from the quality press. Typically, front pages are designed to grab attention and generate the audience’s interest and use short, bold headlines and an enlarged dramatic central image. Even within the popular press itself, there is variety and difference between titles. Newspapers use a mix of snatched and posed photography and images can be cropped or enlarged using various technologies such as Photoshop. The way a picture is positioned and the accompanying caption are all part of a number of factors that can affect the audience’s interpretation of an image.
Tuesday, 20 April 2010
Friday, 22 January 2010
Tuesday, 19 January 2010
Radio adverttising-research
Radio advertisement
Many radio stations have a large audience and will often reach the majority of the local population. Different radio stations will have their own loyal, dedicated audience. This makes it viable to attract audience in a particular socio-economic group, gender, age or ethnic groups. Radio adverts can be produced inexpensively and quickly.
There are many advantages of radio advertisement, one is for instance, you can choose the time of day and which day of when the commercial to be played on the radio. The disadvantage of radio advertisements is the lack of visual elements. If images are important to your radio commercial then the radio ad isn’t the right medium. Radio adverts can be forgotten quickly as there is lack of images. Radio ads could be suitable for cafes, restaurants or bars.
Radio advertising
Radio advertising is an effective way to attract millions or thousands of people as they reach many listeners. Another advantage of radio advertising is that it can reach people in their homes, cars, and internet and even in a public place like the doctors, cafes or restaurants. Radio advertisement is a good way to reach a broad audience in an inexpensive way. Some of the radio stations may provide free airtime which means free exposure to a wide audience. Radio advertisements are cheaper than other forms of advertisement such as TV commercials, magazine and newspaper advertisements.
Most of the radio advertising slots are 30 seconds long. It is vital to get the message across and use the time appropriately to attract the audience. There are key ingredients to a successful radio advertisement such as the right things being said at the right time, and using methods that will make the advertisement memorable among the audience’s mind. Talks will withdraw the attention of the audience and bore them too. This can be avoided using certain methods. For example, using a catchy jingle will help the audience remember the business organisation or corporation. A catchy logo should accompany a catchy jingle. For example, an appealing phrase and using humour will attract the audience’s attention. Firstly it is important to select the right radio station before launching the advertisement. For example, selecting a station with large audience or a station that shares the same focus as the business. Repeating the advertising technique several times will attract the audience’s attention. There are two types of radio: internet and satellite radio which can reach a global audience.
References:
http://articles.directorym.com/Radio_Advertising-a148.html
Many radio stations have a large audience and will often reach the majority of the local population. Different radio stations will have their own loyal, dedicated audience. This makes it viable to attract audience in a particular socio-economic group, gender, age or ethnic groups. Radio adverts can be produced inexpensively and quickly.
There are many advantages of radio advertisement, one is for instance, you can choose the time of day and which day of when the commercial to be played on the radio. The disadvantage of radio advertisements is the lack of visual elements. If images are important to your radio commercial then the radio ad isn’t the right medium. Radio adverts can be forgotten quickly as there is lack of images. Radio ads could be suitable for cafes, restaurants or bars.
Radio advertising
Radio advertising is an effective way to attract millions or thousands of people as they reach many listeners. Another advantage of radio advertising is that it can reach people in their homes, cars, and internet and even in a public place like the doctors, cafes or restaurants. Radio advertisement is a good way to reach a broad audience in an inexpensive way. Some of the radio stations may provide free airtime which means free exposure to a wide audience. Radio advertisements are cheaper than other forms of advertisement such as TV commercials, magazine and newspaper advertisements.
Most of the radio advertising slots are 30 seconds long. It is vital to get the message across and use the time appropriately to attract the audience. There are key ingredients to a successful radio advertisement such as the right things being said at the right time, and using methods that will make the advertisement memorable among the audience’s mind. Talks will withdraw the attention of the audience and bore them too. This can be avoided using certain methods. For example, using a catchy jingle will help the audience remember the business organisation or corporation. A catchy logo should accompany a catchy jingle. For example, an appealing phrase and using humour will attract the audience’s attention. Firstly it is important to select the right radio station before launching the advertisement. For example, selecting a station with large audience or a station that shares the same focus as the business. Repeating the advertising technique several times will attract the audience’s attention. There are two types of radio: internet and satellite radio which can reach a global audience.
References:
http://articles.directorym.com/Radio_Advertising-a148.html
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