Product placement

Newspapers are the traditional source of receiving news about the world. However, the recent emergence of technological inventions such as the IPhone, and the internet, means that you can get the news from anywhere. Newspapers still remains in the market, and people still read them. The local newspapers are delivered free through the door which is an advantage as you would not have to go out and purchase them from shops. Newspapers are easily accessible and available everywhere such as corner shops; petrol stations, supermarkets, and they can also be ordered or delivered to your door. I feel this is why newspapers are so popular. The newspaper website can also be visited for regular updates. My local newspaper would be put through the consumer’s doors for free of charge. To generate extra profits I will charge 30p for the paper in all the local corner shops and supermarkets in Eccles and Salford as these are the locations of the newspaper.

In the UK newspaper sales are reaching an all time low. The fragmenting media landscape, in particular the growth of the internet and emergence of technological invention, has put huge pressure on newspaper sales as people now can depend on technology to receive news, such as through the IPhone, newspaper websites. Despite this, the newspaper sector is a dynamic one that still commands the daily loyalty of many millions of people. The challenge for the newspaper industry is how to reposition itself for life in the online world. There will be a role for the printed newspaper, but exactly what that role will be is still uncertain. By reading the information above, I still firmly believe that there is a large audience to target and that my local newspaper can be successful in my local area. Local newspapers are delivered through the door free of charge, whereas national newspapers needs to be paid for and are paid to be delivered. This makes local newspapers very easily accessible and easy for me to target. Local papers in general are printed on a weekly basis; they are then distributed the next day or a few days after they are printed, they will then arrive in the shops and either are sold at a fairly low cost, or be delivered by the shop or company to people’s houses.