Codes are systems of signs which create meaning. Codes can be divided into two categories – technical and symbolic: - Technical codes are used to tell the story in a media text, for example the font and font size and colours in a newspaper.- Symbolic codes are the hidden meaning, what is beneath the surface of what we see. For example, the size of the text in a newspaper can reveal its importance.
Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions can also be genre specific.Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such the font in a newspaper, without saying how it is conventionally used in a genre.
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